Everything here tells you what's in it.

Paint, flooring, insulation, fixtures, cleaning supplies and garden stock for healthier buildings. Every product on the shelf carries its own numbers, so you can compare them before you buy instead of calling a rep.

Plan a consultation

Opening in Memphis. Serving homeowners, builders and facility teams across the Mid-South.

Interior latex, eggshell

Low-odour wall and ceiling paint, 1 gallon

  • VOC content0 g/L
  • Recycled content38%
  • Coverage400 sq ft
  • LEED creditEQ c2
Third-party tested. Certificate available at the counter.

What the store carries

Five departments, chosen so a homeowner and a general contractor can finish the same project in one trip.

Construction materials

Low and zero VOC paints and finishes, bamboo, cork and reclaimed wood flooring, natural clay plaster, wool carpet, non-toxic adhesives, sustainable lumber and framing.

Energy and water

LED lighting, ENERGY STAR appliances, natural insulation, high-efficiency HVAC, tankless water heaters, low-flow fixtures, rainwater harvesting and solar.

Cleaning

Non-toxic, biodegradable products for homes and for facility crews working at volume.

Garden and landscape

Organic fertilizers, native and drought-tolerant plants suited to Tennessee summers, compost systems and rain barrels.

Indoor air

Air purifiers, VOC monitors, and organic textiles for the rooms people sleep in.

The numbers are on the shelf, not in a binder

Most stores put a green leaf on the box and leave it there. Every tag in this store lists what the product emits, what it is made from, and which LEED credit it helps you earn.

Cork plank flooring

Floating, 12 mm, per carton

  • VOC content0.4 mg/m³
  • Rapidly renewableYes
  • Coverage22 sq ft
  • LEED creditMR c6
Harvested bark. The tree stays standing.

Sheep wool batt

Cavity insulation, R-13, 16 in centres

  • Thermal valueR-13
  • FormaldehydeNone
  • Moisture buffering35%
  • LEED creditEQ c4
Safe to handle without gloves or a mask.

Dual-flush toilet

Elongated, comfort height

  • Full flush1.1 gal
  • Reduced flush0.8 gal
  • Against 1.6 standard-45%
  • LEED creditWE c3
WaterSense listed. Rebate paperwork at the counter.

Help with the part that is not on a shelf

Products are half of it. The other half is knowing which ones earn you credit and which ones are marketing.

LEED guidance

Sit down with your drawings and leave knowing which products in the store map to which credits, and what documentation the reviewer will ask for.

Building assessments

A walkthrough of a home or facility that comes back as a short list of changes, ordered by what saves the most for the least money.

Workshops

Evening sessions in the store for homeowners, and crew training for contractors who want their people specifying this material correctly.

Two kinds of customer, one counter

If you live in the house

  • Paint a nursery on Saturday and sleep in it that night
  • Cut a power bill without replacing the whole system
  • Swap the cleaning cupboard for products without warning labels
  • Plant a yard that survives August without daily watering

If you build or run it

  • Source a LEED submittal from one supplier instead of six
  • Hand a facility crew consistent stock every month
  • Get VOC and sourcing data in writing, at the time of purchase
  • Bring clients in to see and touch the material before specifying it

Plan a consultation

Tell us what you are building or fixing. We will come back with the products that fit it and what they cost.

Got it. Someone from the store will reply within two business days.

The store

LocationMemphis, Tennessee
OpeningFlagship, LEED certified
ServingMemphis, Shelby County and the Mid-South
ConsultationsIn store and on site
Trade accountsAvailable at opening

Builders, facility managers and landscape crews can set up an account for repeat ordering and consistent stock.